Don Wilfred Rum



Don Wilfred Rum has been made to encapsulate all that Caribbean rum has to offer. With hints of orange and tropical fruits it is bound to transport you to the white sandy beaches of the Caribbean. To immerse yourself in the experience simply add fresh lime and your favourite cola or ginger beer – or if you prefer it straight, simply add ice.

My rum is blended from the pick of Caribbean rum producers.  This golden spirit is 40% ABV and certainly packs a punch.


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The Black Farmer

The Black Farmer offers a wide selection of free-range British meat, deli treats, gluten-free options and more.

Wilfred Emmanuel-Jones is proud to be Britain’s only black farmer. He loves food, cooking, traditional farming and the UK, so he created a brand that embodies those passions. He fulfilled his childhood dream to own a small piece of the British countryside when he turned 40 and bought his farm in Devon. Inspired by this and his love and support of British farming, he launched The Black Farmer brand.

But he didn't stop there. He wanted to be sure that The Black Farmer brand not only celebrates British farming by using only British meat, but offers something for everyone - fresh fish, Caribbean produce, veg, pasties, cakes and a range of gluten free products as well as beer, cider and wine – and his newly launched and hugely popular Don Wilfred Rum!


I love everything Spanish – the food, the life, Flamenco!  Combine this with my Caribbean heritage, home of the finest spirits and I decided to create this rum.

It has real personality and great flavour.  Every sip lifts the spirits and takes you to the place where joy and contentment come together.  It is perfect served on ice or a great base for a Cuba Libra (rum, coke and lime juice).

So what exactly is Rum?  Rum is a liquor made from fermented molasses or sugarcane juice which is then distilled. Depending on your preference, you get a clear liquid, where the rum is filtered and bottled straight away, or a dark liquid which is aged in charred oak or wooden casks before filtering and bottling.

Rum has a long history. Christopher Columbus introduced it to Jamaica in 1494, although it is said that its history goes back a long way further to 7th Century India.  And of course it is still made in the Caribbean today and exported across the world for all to enjoy.


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Don Wilfred Rum - The Countryside Store